A couple weeks ago it was time to gear up for a recurring print project. Client sends me content (copy & photos) and I get to work. It’s a 2C job (black + spot) web printed on 70% PCW paper. The spot color changes with every issue. This time client suggested “a nice shade of [...]

Eye Styles Now Open When last I wrote about logo design, I was performing logo triage to repair botched logo design by an online ‘service’, See my earlier 3-part blog. Just this week, the exterior signs were installed, the business cards delivered, and coupons printed. Next week, we’ll be printing an A-board sign while I [...]

Back for part three of my logo intervention series. What did I show the client? Be patient! First, let me review a few key points… The shop is selling high-end eyewear in one of the state’s top malls. Mall signage requirements are first and foremost concerns. Logo will need to be reproducible in single color [...]

Based on my last post, you know that the logo process wasn’t going well for Eye Styles. Though I shared 11 of the other logo company’s options, there were actually 14 pages of comps, each with 3 options, for a total of 42 logo comps. WOW! Too bad volume doesn’t equal value. Cheap Logo Suppliers [...]

What is the value of a logo? To the business owner who sees $99 logo services all over the internet? Or the ‘undiscovered’ design student entering contests? What about the experienced professional designer? Short answer? HA! There isn’t. The “value” of a logo depends on whom you ask. And since this is my blog, I’m [...]

Promised the second part of my eye-opening experience with 2-color (black + spot) fussiness for InDesign job. Here goes… The printer kept having problems with “the foot” (referring to a graphic on the front & back covers showing a runner’s foot). I kept returning to the original AI file, trying to figure out what in [...]

Even a “seasoned” pro needs a slap upside the head once in a while…because sometimes you can forget and put together complex designs without solid foundations for production… Bad designer. Back in the old days, a 2-C job meant a keyline on board for black plate and an acetate overlay for spot color. Old designer. [...]