A couple weeks ago it was time to gear up for a recurring print project. Client sends me content (copy & photos) and I get to work. It’s a 2C job (black + spot) web printed on 70% PCW paper. The spot color changes with every issue. This time client suggested “a nice shade of [...]

Promised the second part of my eye-opening experience with 2-color (black + spot) fussiness for InDesign job. Here goes… The printer kept having problems with “the foot” (referring to a graphic on the front & back covers showing a runner’s foot). I kept returning to the original AI file, trying to figure out what in [...]

Even a “seasoned” pro needs a slap upside the head once in a while…because sometimes you can forget and put together complex designs without solid foundations for production… Bad designer. Back in the old days, a 2-C job meant a keyline on board for black plate and an acetate overlay for spot color. Old designer. [...]