If you’re a web designer, and in particular, a print designer who has migrated to web design, you’re likely any or all of the following: accustomed to selecting & purchasing fonts based on client branding and application needs experienced with legally including/embedding necessary fonts with print-ready files to send to printer, sign fabricator, etc. sick [...]

It’s year end and time to take stock of the biz. Did I accomplish my goals? What is in store for 2010? Are my clients happy? Am I happy? Overall, it’s been a good year. Though I didn’t reach my income goal, 2009 was better than 2008. In this economy, that’s a win! Plus, as [...]

Based on my last post, you know that the logo process wasn’t going well for Eye Styles. Though I shared 11 of the other logo company’s options, there were actually 14 pages of comps, each with 3 options, for a total of 42 logo comps. WOW! Too bad volume doesn’t equal value. Cheap Logo Suppliers [...]

What is the value of a logo? To the business owner who sees $99 logo services all over the internet? Or the ‘undiscovered’ design student entering contests? What about the experienced professional designer? Short answer? HA! There isn’t. The “value” of a logo depends on whom you ask. And since this is my blog, I’m [...]

At the Movies My husband and I just saw “Harry Potter and the Half Blood Prince” at a discount matinee and nearly empty theater. Many things have changed about our family’s experience of the HP events. (And events, they were!) Our 3 children are roughly the same ages as the Hogwarts bunch and have grown [...]

Recently, a question posted on LinkedIn, inquired about the relevance of print design in today’s market. I kept my answer short, so as not to repeat what others had said: I think there will always be a need for print—not everything can be “delivered” to the intended audience online. However, in terms of marketing dollars, [...]