I find myself explaining the process of website design & development repeatedly, so it’s time to write a show-and-tell post. First off, let me say that this is my process. Other designers & developers may differ somewhat, especially if they work within larger team environments. Yet, every site does go through a similar creative to [...]

Promised the second part of my eye-opening experience with 2-color (black + spot) fussiness for InDesign job. Here goes… The printer kept having problems with “the foot” (referring to a graphic on the front & back covers showing a runner’s foot). I kept returning to the original AI file, trying to figure out what in [...]

Even a “seasoned” pro needs a slap upside the head once in a while…because sometimes you can forget and put together complex designs without solid foundations for production… Bad designer. Back in the old days, a 2-C job meant a keyline on board for black plate and an acetate overlay for spot color. Old designer. [...]

I’ve found that there are common questions posed by clients, many of whom are new to the design process and its terminology. If you’re thinking about hiring a designer, but don’t know where to start or what to expect, check out the FAQs below for some answers. Q. What is the design process? Don’t you [...]