Eye Styles Now Open When last I wrote about logo design, I was performing logo triage to repair botched logo design by an online ‘service’, See my earlier 3-part blog. Just this week, the exterior signs were installed, the business cards delivered, and coupons printed. Next week, we’ll be printing an A-board sign while I [...]

Back for part three of my logo intervention series. What did I show the client? Be patient! First, let me review a few key points… The shop is selling high-end eyewear in one of the state’s top malls. Mall signage requirements are first and foremost concerns. Logo will need to be reproducible in single color [...]

Based on my last post, you know that the logo process wasn’t going well for Eye Styles. Though I shared 11 of the other logo company’s options, there were actually 14 pages of comps, each with 3 options, for a total of 42 logo comps. WOW! Too bad volume doesn’t equal value. Cheap Logo Suppliers [...]

What is the value of a logo? To the business owner who sees $99 logo services all over the internet? Or the ‘undiscovered’ design student entering contests? What about the experienced professional designer? Short answer? HA! There isn’t. The “value” of a logo depends on whom you ask. And since this is my blog, I’m [...]

Well, January’s just about over and we finally have our new president in office—who, by the way, was in fine form chastising the financial industries for their 2008 billion-dollar bonuses! Way to go, O! I was thinking that my next post would be about marketing options that are good value in this economy. Then my [...]