I find myself explaining the process of website design & development repeatedly, so it’s time to write a show-and-tell post. First off, let me say that this is my process. Other designers & developers may differ somewhat, especially if they work within larger team environments. Yet, every site does go through a similar creative to [...]

If you’re a web designer, and in particular, a print designer who has migrated to web design, you’re likely any or all of the following: accustomed to selecting & purchasing fonts based on client branding and application needs experienced with legally including/embedding necessary fonts with print-ready files to send to printer, sign fabricator, etc. sick [...]

Back for part three of my logo intervention series. What did I show the client? Be patient! First, let me review a few key points… The shop is selling high-end eyewear in one of the state’s top malls. Mall signage requirements are first and foremost concerns. Logo will need to be reproducible in single color [...]

I had the good fortune of attending my first WordCamp this weekend. And though I was reluctant to give up two days of mid-September gardening, I knew I should give it a go. But I had reservations about how I’d fit in. It turned out to be a totally interesting crowd of very diverse people–and [...]

Promised the second part of my eye-opening experience with 2-color (black + spot) fussiness for InDesign job. Here goes… The printer kept having problems with “the foot” (referring to a graphic on the front & back covers showing a runner’s foot). I kept returning to the original AI file, trying to figure out what in [...]

Even a “seasoned” pro needs a slap upside the head once in a while…because sometimes you can forget and put together complex designs without solid foundations for production… Bad designer. Back in the old days, a 2-C job meant a keyline on board for black plate and an acetate overlay for spot color. Old designer. [...]