If you’re a web designer, and in particular, a print designer who has migrated to web design, you’re likely any or all of the following: accustomed to selecting & purchasing fonts based on client branding and application needs experienced with legally including/embedding necessary fonts with print-ready files to send to printer, sign fabricator, etc. sick [...]

Back for part three of my logo intervention series. What did I show the client? Be patient! First, let me review a few key points… The shop is selling high-end eyewear in one of the state’s top malls. Mall signage requirements are first and foremost concerns. Logo will need to be reproducible in single color [...]

I had the good fortune of attending my first WordCamp this weekend. And though I was reluctant to give up two days of mid-September gardening, I knew I should give it a go. But I had reservations about how I’d fit in. It turned out to be a totally interesting crowd of very diverse people–and [...]

I’ve just begun work with a new client for a complete website overhaul (copywriting, design, navigation–the works). And this client had some very good questions about what to expect about how the workflow process would proceed. For those of you with similar questions, let me share the conversation… Client: Could you map out for us [...]

Promised the second part of my eye-opening experience with 2-color (black + spot) fussiness for InDesign job. Here goes… The printer kept having problems with “the foot” (referring to a graphic on the front & back covers showing a runner’s foot). I kept returning to the original AI file, trying to figure out what in [...]

Even a “seasoned” pro needs a slap upside the head once in a while…because sometimes you can forget and put together complex designs without solid foundations for production… Bad designer. Back in the old days, a 2-C job meant a keyline on board for black plate and an acetate overlay for spot color. Old designer. [...]