It’s been a long day, but I feel the need to share. Today started early (7:30 am) when—after making lunches for the kids and sending them to school—I sat down w/coffee and email. Designer/IT Help Desk One of my Eastern time clients (I’m Pacific) was having trouble accessing his webmail (day 2). The day before, I [...]

Really? I don’t think so. In fact, I’m seriously considering raising my rate. Why? Because I’m Worth It. Every. Single. Penny. When you hire me, you hire: a project manager a creative director a researcher a content editor a writer an art director a buyer a site planner a designer a programer/devleoper and more My [...]

Back for part three of my logo intervention series. What did I show the client? Be patient! First, let me review a few key points… The shop is selling high-end eyewear in one of the state’s top malls. Mall signage requirements are first and foremost concerns. Logo will need to be reproducible in single color [...]

Based on my last post, you know that the logo process wasn’t going well for Eye Styles. Though I shared 11 of the other logo company’s options, there were actually 14 pages of comps, each with 3 options, for a total of 42 logo comps. WOW! Too bad volume doesn’t equal value. Cheap Logo Suppliers [...]

What is the value of a logo? To the business owner who sees $99 logo services all over the internet? Or the ‘undiscovered’ design student entering contests? What about the experienced professional designer? Short answer? HA! There isn’t. The “value” of a logo depends on whom you ask. And since this is my blog, I’m [...]

I just completed a small job for a new client. And I think it was quite a lesson for us both—in a good way! The Highest Bidder Wins! This client went seeking a new web designer on oDesk. As you may be aware, oDesk is a guilty daily pleasure of mine—a love/hate kind of thing, [...]

That’s short for Web Design and Do It Yourself Recently, I lost a prospective web client. Bummer. Doesn’t want to spend the money or thinks he cannot afford to spend the money for a custom site. OK. That’s cool. But, stop and think for a minute. Imagine you’re highly skilled & educated in your field. [...]

Well, yeah—you already knew that! People are losing their jobs. Good people, hard-working people, and very talented people. Everyone is feeling the pain. (Except perhaps, certain recipients on Wall St.) Everyone is cutting back their spending, either because there’s less to spend or a reluctance to spend—the end result is the same. And I’m sorry [...]