Out in the woods or in the city
It’s all the same to me
When I’m drivin’ free the world’s my home
When I’m mobile
Hee-hoo, beep beep
Pete Townshend called it 40 years ago. And in 2011, the stats are clear–more and more users are accessing the web from a mobile device. In fact, one in four get to web content via mobile at least once per day. That’s 25%!
Did you know…
- Mobile browsing comprised 7.1% of all worldwide browsing activity in August, 2011. That’s a 1000% increase since 2009.
- Average smartphone usage doubled in 2010.
- In 2011, for the first time, mobile video traffic will exceed desktop video traffic.
- There are 83 million mobile phone web users, 43 million of whom check their daily email via mobile.
Bottom line, just about every website will need to be optimized for mobile. Mobile optimization increases user engagement, and increased engagement translates into higher sales. Depending on the industry, business can improve between 27% and 88%.
What is ‘mobile optimization’ exactly?
That depends. If for instance, you’re a restaraunt, mobile optimization will mean integration with Google maps. The most important information a customer will want when accessing via mobile will be map/directions/phone/hours. Whereas the desktop version of same site may emphasize menus, atmosphere, facilities, etc.
Other sites may need to emphasize integration with the user’s calendar or social networks for events. Sometimes, simply serving up the site information, but in a pared down ‘Just the facts, M’am’ manner will be adequate.
Mobile optimization techniques include:
- keeping it simple (content & assets)
- avoiding Flash (iPhones/iPads don’t support Flash)
- not using popup windows
- increasing the size of hyperlinks
- embracing white space (easier to read and click w/fat fingers)
- reducing the amount of text entry to avoid ‘finger fatigue’
- adding apple icons (this allows user to have a ‘button’ to your site).
The trend is clear. We’re in the woods or in the city. We’re mobile. Hee-hoo, beep beep…yeah!